IPG Partners with Energizer, Launches Product at SuperZoo

International Pet Group (IPG), which specializes in the licensing, branding and manufacturing of pet products on behalf of larger commercial brands, has been selected as the licensee for Energizer Holdings Inc.’s new pet product line and unveiled new Energizer and Garfield product lines at SuperZoo 2016.

“Energizer is a global entity that is known to more than 92 percent of the world’s population, and sells more than 6 billion batteries a year,” said David Ezra, CEO of IPG. “It’s an honor to have been selected as the licensee of choice for the brand’s new pet product line.”

Following its agreement to create branded, battery- and USB-powered LED lighting product solutions in the global pet market for Energizer, which is headquartered in St. Louis IPG launched the new Energizer Moonwalker LED Series of collars and leashes.

The line includes three collar and two leash options that are powered by either battery or USB and feature reflective stitching. The collars come in red, orange and green colors and sizes Small (16 inches), Medium (20 inches) and Large (24 inches). Available in the same color options, the leashes come in 4-foot and 6-foot lengths.

As part of a limited series created in partnership with the National Canine Cancer Foundation, all of the Energizer pet products also will be available in pink, the company stated, adding that a portion of all proceeds on Energizer Pink products will be donated back to the foundation to support their efforts in education, outreach and research to help save lives and eliminate cancer in dogs.

At SuperZoo, IPG also launched a 2016 Garfield product lineup for Paws Inc., licensor of Garfield property and associated Garfield characters.

The new Garfield Cat Fountain holds up to 2 liters of water and features a multi-stage filtration system designed to inhibit bacteria growth, be easy to fill and clean, and to promote overall health in cats. To accompany the fountain, the company also offers a Replacement Oral Care Kit as a tasteless and odorless calcium and enzyme solution for stronger teeth, healthier gums and fresher breath, as well as protection against plaque and tartar build-up, ensure healthier gums and fresher breath, according to the manufacturer.

Three collections of signature Garfield Cat Scratchers and Loungers include The @Home Collection, The Casual Collection and The Essential. Each collection features durable construction in long-lasting dense cardboard, is reversible and is made from recycled materials.

The Garfield Catnip Paste & Dynamic Toy is designed as an interactive toy that users can fill with the catnip paste.

For unprocessed treats that include no additives or preservatives, the company offers Garfield Catnip Spray and Silver Vine Dental Chews and Garfield Valerian Spray and Silver Vine Dental Chews in 1.7-ounce packs.

Check out the new Energizer product line up at IPG booth #13195.